The Trade was established in 2020 as a direct result of the changes that occurred in business due to the global pandemic. The founder had spent over 30 years in the hotel & catering and travel businesses and found himself looking at different opportunities when the pandemic struck and travel effectively stopped.
As companies had to re-adapt to a world of great uncertainty and the simple fact that customers could not travel, it was clear that as the industry began to emerge post-pandemic that there would be a great thirst for renewed travel. This demand however would be very different from before.
During 2020 the founder was involved in the booming delivery sector being able to see at first hand the thirst that consumers had for online transactions, due to closures of parts of society, but a demand that has not abated as the world recovers from the pandemic.
The Trade has been established to provide optimization tools in both the travel and hospitality industries as well as in the burgeoning logistics and delivery businesses to a wide range of hungry customers.
We provide a range of customised services for tour operators who are looking to exploit the growing demand from the major global booking platforms.
We offer a unique and cost effective service for Operators to gain a presence in the online booking platform space. Negotiation of contracts, bespoke content build; API and integration support;; content optimization and reservations sales support.
Our Logistics business, in conjunction with our partner company RAD, has over 50 drivers and a fleet of vans and cars that are at the disposal of local and national distributors.
We operate multi-drop delivery routes; one-time major deliveries; high value and special document deliveries .
Excellent customer interaction is the hallmark of everything that we do. This means showing empathy and really trying to understand what the customer wants to gain from the partnership. We prefer the term customer empathy rather than customer service to describe the customer journey from the outset.
As an example our delivery business has taken over a large number of routes from a national distributor that had a less than enviable customer service reputation and turned the customer relationship on it’s head – allowing us to grow and explore different opportunities as our reputation grows.
Ciaran has spent over 30 years in the hotel and travel industries gaining a wealth of experience along the way!
Starting out in hotels he worked with several UK chains before spells with Intercontinental hotels in the UK and East Africa, Marriott International and independent hotels in the Maldives and Kenya.
Working in wholesale travel in India, Dubai, Africa and the UK he provided online accommodation services to global travel agents and Tour Operators.
For the last 5 years up to 2020 Ciaran was working for Explore Worldwide in Adventure Travel where he developed their online presence with the global platforms - a skill set that he wishes to share with you!